Search Engines

The Internet contains billions of web pages and so the list of suggested sites produced by each search engine can be very large when people want to find a product or service on the Internet. So getting your site included in the search engine listings by using Search Engine Optimisation techniques is very important as it could radically increase the number of visitors to your site.

But getting a high search engine listing for your product or service can be a very difficult and time consuming operation and it involves optimising the website properly making it "search engine friendly" and repeatedly submitting it to the search engines.

Forest Design have two levels of search engine optimisation service:

1. Initial Search Engine Optimisation - included in website purchase package

As part of our standard service we will make your website "search engine friendly" so that the search engines will crawl your website as part of their normal internet scanning procedures. But it can take some weeks or even months for their robots and spiders to crawl your site - and even then there is no guarantee where your site will be listed - it largely depends on what competition you have in your business field and is due to the millions of websites now available on the internet, and the many thousands being submitted to the search engines each day. There is increasing competition to be listed high in the search engine rankings and there can be no guarantees offered to any one website unless a plan is put in place that involves regular submission of a website to achieve better or specific results.

2. Advanced Search Engine Optimisation - additional charges apply

Forest Design will research what people actually search for when they are looking for your products or services. We use a database of 350 million recent searches conducted by Internet users which enables us to see what people type into search engines. We then analyse your competition identifying the best words and phrases for your website to be listed under. These are the words and phrases that will bring you the most relevant traffic and depending on the words chosen, our objective is to get your site onto the first page of the major search engines.

Your website will be modified if necessary to make best use of the chosen words and submitted regularly to all the major search engine databases used in the UK and internationally and the performance monitored. You will be sent regular reports showing how it is performing on the search engines. These reports will list the position of your website in each of the major search engines.

The search engines take great care to ensure that they are not misled by deliberately misleading or inaccurate submissions by website owners or unethical search engine consultants. Any attempt to mislead a search engine can lead to a website being permanently blacklisted. So we take all possible care to keep up with the ever changing search engine rules so that your website is not compromised.

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